{"id":8633,"date":"2024-02-02T18:36:32","date_gmt":"2024-02-02T13:06:32","guid":{"rendered":"https:\/\/timesgroupgbs.com\/?post_type=team&#038;p=8633"},"modified":"2024-02-04T20:50:46","modified_gmt":"2024-02-04T15:20:46","slug":"anurita-chopra","status":"publish","type":"team","link":"https:\/\/etnowgbs.com\/2024\/speakers\/anurita-chopra\/","title":{"rendered":"Anurita Chopra"},"content":{"rendered":"<p><span data-contrast=\"auto\">Anurita Chopra is a visionary marketing leader with around 22 years of expertise in shaping consumer behavior and driving brand success. As the driving force behind Marketing at Haleon, formerly GSK Consumer Healthcare ISC, she has revolutionized the industry, particularly through her pivotal role in Sensodyne\u2019s remarkable journey in the Indian subcontinent. Anurita\u2019s strategic acumen has not only propelled the growth of iconic brands like Eno, Iodex, Otrivin, and Crocin but also orchestrated the successful entry of Centrum into India in 2022, as part of Haleon\u2019s strategic expansion.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With a career spanning from her early days at Hindustan Unilever to significant tenures with industry giants like PepsiCo, Nokia, and Philips India, Anurita has consistently demonstrated exceptional leadership and innovation.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her groundbreaking marketing strategies have earned her acclaim at prestigious forums such as Cannes, AdClub, and Emvies, setting new standards in creative excellence and impact. Anurita\u2019s expertise extends across diverse marketing channels, from traditional media to digital platforms, community building, social engagement, and large-scale sponsorships.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond marketing, her holistic understanding of business operations, coupled with cross-functional exposure to sales and product development, underscores her strategic mindset and ability to fuel sustainable business growth. Anurita\u2019s contributions have been recognized through numerous prestigious awards, including being named one of the \u2018BW 100 Most Influential Marketing Leaders 2023,\u2019 \u2018Impact 50 Most Influential Women 2022 &amp; 2023,\u2019 and \u2018StoryBoard18 Marketing Visionary.\u2019 In 2023, she was honored as the \u2018Global Marketer of the Year\u2019 at Haleon, solidifying her status as a trailblazer in the industry.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outside the boardroom, Anurita finds joy in unwinding with her twins and golden retriever, indulging her passion for travel and aesthetics. Anurita\u2019s unwavering commitment to consumer-centric innovation, coupled with her genuine passion for brands and people, continues to drive Haleon\u2019s success in the dynamic Indian subcontinent market.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":8634,"menu_order":5,"template":"","team_designation":[],"team_department":[64],"class_list":["post-8633","team","type-team","status-publish","has-post-thumbnail","hentry","team_department-focus-session"],"_links":{"self":[{"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/team\/8633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/types\/team"}],"author":[{"embeddable":true,"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/team\/8633\/revisions"}],"predecessor-version":[{"id":9395,"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/team\/8633\/revisions\/9395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/media\/8634"}],"wp:attachment":[{"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/media?parent=8633"}],"wp:term":[{"taxonomy":"team_designation","embeddable":true,"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/team_designation?post=8633"},{"taxonomy":"team_department","embeddable":true,"href":"https:\/\/etnowgbs.com\/2024\/wp-json\/wp\/v2\/team_department?post=8633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}