Purnima Sen

Chief People and Impact Officer
Sparta Global

Purnima Sen is Chief People & Impact Officer at Sparta Global, with more than twenty years’ experience in digital media and IT consultancy. Joining Sparta Global’s Director team in 2017, Purnima soon after was promoted to the Board. Purnima is a professional driven by purpose beyond profit and is passionate about democratising digital for minority groups. Responsible for managing operations across Sparta Global’s hire-train-deploy (HTD) model, Purnima oversees multiple functions, including; engagement (focussed on community pastoral and professional support), HR, Compliance, and social impact activities. She has also successfully guided Sparta Global through two investment rounds and its successful certification as the only B Corp hire, train, deploy company.  

A self-starter from childhood, Purnima started her career an Entrepreneur – building a successful business in India selling ice cubes to local eateries and bars. Purnima would sell and deliver ice from her moped, but quickly expanded to a nearby factory and bought more equipment to sustain her growth.  With a BA & MA in Economics already under her belt, she then won a Scholarship to study an MBA in London – selling her business in India to fund her travel to England. During this MBA, Purnima elected to specialise in Finance and Organisational Behaviour, and her hunger for learning and personal development hasn’t slowed since. In 2020, she became an Alumni of Wharton following the completion of an Executive Programme in HR Data Analytics. Most recently in 2023, she has become an Alumni of Cambridge Judge Business School with the completion of an Executive Programme in DEI strategies for Business Impact. 

Her passion for DEI has also expanded into being invited to join the Charity, Neurodiversity in Business (NiB), where she now serves as trustee on Board. Purnima further serves on the Board of Governors at Chigwell School and sits on multiple committees within. 

A proud Asian woman, mother to three girls and a dog, and two-time finalist for the IOD Director of the Year for ED&I, Purnima now channels her passion for technology and inclusive education into the development of Sparta Global’s social impact ED&I & ESG strategies. 

The Next Gen: DISRUPTION

Economic Disruption: We live in an era of disruption in which powerful global forces are changing how we live and work. Powerful disruptions are changing our world. The gig economy, remote work, and the sharing economy have disrupted traditional employment models. The new generation is often at the forefront of these economic changes, seeking flexibility and independence in their careers.

Technological Disruption: The new generation is witnessing rapid technological advancements and digital transformation. They are at the forefront of embracing and driving these changes, leading to disruptions in various industries. Examples include the rise of blockchain, artificial intelligence, and the gig economy. Frontier technologies such as the Internet of Things, smart robotics, automation, and artificial intelligence are boosting productivity growth, raising prosperity, and replacing mundane or dangerous tasks. They have the potential to do good across a wide range of domains, from healthcare to education

Cultural Disruption: Social movements and changing cultural norms are disrupting traditional societal structures. The new generation is actively involved in advocating for gender equality, LGBTQ+ rights, and racial justice, challenging the status quo and pushing for more inclusive societies. The connection between resilience, equity and inclusion is widely accepted by policymakers: evidence has shown that creating more equitable and inclusive societies is a crucial part of any economic strategy focused on resilience and recovery.

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The Next Gen: DEVELOPMENT

Skill Development: The new generation places a strong emphasis on personal growth and development. They prioritize continuous learning, self-improvement, and mental well-being. Tools like online courses, self-help apps, and social networks play a significant role in their development journey. It is important to have a conversation about how to begin closing the gap between what our students are learning and what the demands of the workforce will be once they enter. Half of us will need to reskill in the next five years, as the "double disruption" of the economic impacts of the pandemic and increasing automation transforming jobs takes hold.

Sustainable Development: This generation of leaders bears the responsibility of preserving and advancing the legacies of their businesses while actively championing sustainable practices across businesses, governments, local communities, and personal lifestyle changes to secure a brighter future for the planet. Sustainability, the buzzword across the world today, will have to take on a new avatar and become the soul of every organization - business or otherwise. Businesses cannot succeed in societies that fail.

Social Development: The next generation is deeply rooted in creating positive change in society by incorporating CSR, promoting digital literacy, improving access to quality education, and supporting public health initiatives. Smart living is about adapting the fruits of technology through models that are scalable, profitable and, importantly, ecologically and socially more sustainable.

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The Next Gen: DIVERSIFICATION

Geographical Diversification: The prime focus of the new-gen leaders will be on a geographic diversification strategy, either domestically or internationally, aiming to integrate its products and services as a routine in consumers’ lifestyles. This will mitigate the risks associated with regional economic fluctuations. In an interconnected world, diversity, shaped by globalization and technological advances, forms the fabric of modern society.

Business Diversification: The strategic expansion and diversification of businesses with investments in newer business avenues, will enhance the return on investment, reflecting the forward-thinking approach of the next-generation leaders' eagerness to innovate. Companies are discovering that, by supporting and promoting diverse products and services, they are gaining benefits that go beyond the optics.

Workforce Diversification: To achieve geographical and business diversification, the next generation of leaders will aim at prioritizing workforce diversity, to boost job growth and create together a multitude of ideas and perspectives, igniting innovation and creativity. In times of increasing disruption and uncertainty, companies need to continue to prioritize diversity and inclusiveness (D&I) for the benefit of their culture — and their bottom line.

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