Sudhakar Adapa

Founder & CEO
BIA Brands

A seasoned entrepreneur with experience in running multiple companies in a diverse range of sectors including advertising, human
resources, and eCommerce.

A passionate leader always wanting to make a dent in the universe

EXPERIENCE

FOUNDER & CEO • BIA BRANDS (UAE) • FEB 2023
Bia Brands is a distinguished “House of Brands” with brands across categories. Bia’s portfolio includes TrueKind (beauty & personal care brand), Brew & Bliss (premium instant coffee), Nu-O-Licious (premium flavoured nuts), LáKahFay (premium beverage
solutions to HoReCa & corporates).

FOUNDER & CEO • COMMERZIFY • JUNE 2022
Commerzify is a cross-border B2B eCommerce in food & grocery Responsible for the overall corporate strategy, business development, P&L

FOUNDER & CEO • TALENT VOUCH • OCT 2015
First of its kind, referral driven hiring platform Launched in India & subsequently in the US Responsible for the overall corporate strategy, business development, P&L

FOUNDER & CEO • HIMENTOR • JAN 2010 – 2014 AUG
A platform for pre-screening & hiring which connects corporates with colleges Responsible for the overall corporate strategy, business development, P&L

FOUNDER & CEO • ADINFUSION • MAY 2003 – DEC 2009
One of the earliest advertising companies in India
Pioneer in in-film branding
Responsible for the overall corporate strategy, business development, P&L

EDUCATION
OWNER/PRESIDENT MANAGEMENT • HARVARD BUSINESS SCHOOL
ADVANCED MANAGEMENT PROGRAM. UOP, WHARTON
INTERNATIONAL MASTERS IN PRACTICING MANAGEMENT • IIMB, INSEAD
MASTER OF BUSINESS ADMINISTRATION • INDIAN INSTITUTE OF
MANAGEMENT CALCUTTA

AWARDS | RECOGNITION
Inspiring Entrepreneurs of India by Economic Times; 2015
Entrepreneur of the year by World HRD Congress; 2015
HR Innovation Awards by Asia Pacific HRM Congress; 2016

SPEAKER | MODERATOR | PANELIST
HCI Strategic Talent Acquisition Conference, Boston
Unleash World Conference, Las Vegas
Business World Young Entrepreneur Summit
CNBC HR Summit

The Times Group presents
ET Now Global Business Summit 2025

Evolve | Emerge | Expand

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The Next Gen: DISRUPTION

Economic Disruption: We live in an era of disruption in which powerful global forces are changing how we live and work. Powerful disruptions are changing our world. The gig economy, remote work, and the sharing economy have disrupted traditional employment models. The new generation is often at the forefront of these economic changes, seeking flexibility and independence in their careers.

Technological Disruption: The new generation is witnessing rapid technological advancements and digital transformation. They are at the forefront of embracing and driving these changes, leading to disruptions in various industries. Examples include the rise of blockchain, artificial intelligence, and the gig economy. Frontier technologies such as the Internet of Things, smart robotics, automation, and artificial intelligence are boosting productivity growth, raising prosperity, and replacing mundane or dangerous tasks. They have the potential to do good across a wide range of domains, from healthcare to education

Cultural Disruption: Social movements and changing cultural norms are disrupting traditional societal structures. The new generation is actively involved in advocating for gender equality, LGBTQ+ rights, and racial justice, challenging the status quo and pushing for more inclusive societies. The connection between resilience, equity and inclusion is widely accepted by policymakers: evidence has shown that creating more equitable and inclusive societies is a crucial part of any economic strategy focused on resilience and recovery.

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The Next Gen: DEVELOPMENT

Skill Development: The new generation places a strong emphasis on personal growth and development. They prioritize continuous learning, self-improvement, and mental well-being. Tools like online courses, self-help apps, and social networks play a significant role in their development journey. It is important to have a conversation about how to begin closing the gap between what our students are learning and what the demands of the workforce will be once they enter. Half of us will need to reskill in the next five years, as the "double disruption" of the economic impacts of the pandemic and increasing automation transforming jobs takes hold.

Sustainable Development: This generation of leaders bears the responsibility of preserving and advancing the legacies of their businesses while actively championing sustainable practices across businesses, governments, local communities, and personal lifestyle changes to secure a brighter future for the planet. Sustainability, the buzzword across the world today, will have to take on a new avatar and become the soul of every organization - business or otherwise. Businesses cannot succeed in societies that fail.

Social Development: The next generation is deeply rooted in creating positive change in society by incorporating CSR, promoting digital literacy, improving access to quality education, and supporting public health initiatives. Smart living is about adapting the fruits of technology through models that are scalable, profitable and, importantly, ecologically and socially more sustainable.

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The Next Gen: DIVERSIFICATION

Geographical Diversification: The prime focus of the new-gen leaders will be on a geographic diversification strategy, either domestically or internationally, aiming to integrate its products and services as a routine in consumers’ lifestyles. This will mitigate the risks associated with regional economic fluctuations. In an interconnected world, diversity, shaped by globalization and technological advances, forms the fabric of modern society.

Business Diversification: The strategic expansion and diversification of businesses with investments in newer business avenues, will enhance the return on investment, reflecting the forward-thinking approach of the next-generation leaders' eagerness to innovate. Companies are discovering that, by supporting and promoting diverse products and services, they are gaining benefits that go beyond the optics.

Workforce Diversification: To achieve geographical and business diversification, the next generation of leaders will aim at prioritizing workforce diversity, to boost job growth and create together a multitude of ideas and perspectives, igniting innovation and creativity. In times of increasing disruption and uncertainty, companies need to continue to prioritize diversity and inclusiveness (D&I) for the benefit of their culture — and their bottom line.

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