Ruchira Jaitly

Chief Marketing Officer
Diageo India

Ruchira leads the Marketing function at Diageo India and is part of its Executive Committee. As Chief Marketing Officer, Ruchira oversees Marketing and Innovation for our wide range of award-winning alcohol and beverage portfolio.

Ruchira is an experienced marketer who has played a pivotal role in building leading consumer brands over the last 25 years. Prior to joining Diageo, she was with PepsiCo India as Senior Director, Marketing, where she was instrumental in building some of their biggest brands, including Kurkure and Mountain Dew. Ruchira led several award-winning consumer campaigns across the Foods and Beverages portfolio of PepsiCo brands, including the very popular Pepsi IPL campaign.

Ruchira has been associated with brands such as Nokia devices and Royal DSM. Under her astute leadership as CMO India & APAC, at Nokia, she helped build a complete portfolio unique to India with innovative marketing strategies. She created an F&B nutrition start-up (MANDI) at Royal DSM to combat malnutrition.

Ruchira started her career with Unilever India as a management trainee and subsequently moved to roles such as Sales & Brand Activation, Brand Strategy, and Innovation.

Ruchira is passionate about investing in talent; she is a co-founder at Ashoka University, supports Vedica Women’s Alliance as a mentor, and was a member of the CII National Committee on Women Empowerment & Indian Women Network (IWN), leveraging her own experiences to help the next generation of Indian women professionals and entrepreneurs.

Ruchira holds an honours degree from St. Xavier’s College, Mumbai and is an alumnus of the Indian Institute of Management, Ahmedabad

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The Next Gen: DISRUPTION

Economic Disruption: We live in an era of disruption in which powerful global forces are changing how we live and work. Powerful disruptions are changing our world. The gig economy, remote work, and the sharing economy have disrupted traditional employment models. The new generation is often at the forefront of these economic changes, seeking flexibility and independence in their careers.

Technological Disruption: The new generation is witnessing rapid technological advancements and digital transformation. They are at the forefront of embracing and driving these changes, leading to disruptions in various industries. Examples include the rise of blockchain, artificial intelligence, and the gig economy. Frontier technologies such as the Internet of Things, smart robotics, automation, and artificial intelligence are boosting productivity growth, raising prosperity, and replacing mundane or dangerous tasks. They have the potential to do good across a wide range of domains, from healthcare to education

Cultural Disruption: Social movements and changing cultural norms are disrupting traditional societal structures. The new generation is actively involved in advocating for gender equality, LGBTQ+ rights, and racial justice, challenging the status quo and pushing for more inclusive societies. The connection between resilience, equity and inclusion is widely accepted by policymakers: evidence has shown that creating more equitable and inclusive societies is a crucial part of any economic strategy focused on resilience and recovery.

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The Next Gen: DEVELOPMENT

Skill Development: The new generation places a strong emphasis on personal growth and development. They prioritize continuous learning, self-improvement, and mental well-being. Tools like online courses, self-help apps, and social networks play a significant role in their development journey. It is important to have a conversation about how to begin closing the gap between what our students are learning and what the demands of the workforce will be once they enter. Half of us will need to reskill in the next five years, as the "double disruption" of the economic impacts of the pandemic and increasing automation transforming jobs takes hold.

Sustainable Development: This generation of leaders bears the responsibility of preserving and advancing the legacies of their businesses while actively championing sustainable practices across businesses, governments, local communities, and personal lifestyle changes to secure a brighter future for the planet. Sustainability, the buzzword across the world today, will have to take on a new avatar and become the soul of every organization - business or otherwise. Businesses cannot succeed in societies that fail.

Social Development: The next generation is deeply rooted in creating positive change in society by incorporating CSR, promoting digital literacy, improving access to quality education, and supporting public health initiatives. Smart living is about adapting the fruits of technology through models that are scalable, profitable and, importantly, ecologically and socially more sustainable.

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The Next Gen: DIVERSIFICATION

Geographical Diversification: The prime focus of the new-gen leaders will be on a geographic diversification strategy, either domestically or internationally, aiming to integrate its products and services as a routine in consumers’ lifestyles. This will mitigate the risks associated with regional economic fluctuations. In an interconnected world, diversity, shaped by globalization and technological advances, forms the fabric of modern society.

Business Diversification: The strategic expansion and diversification of businesses with investments in newer business avenues, will enhance the return on investment, reflecting the forward-thinking approach of the next-generation leaders' eagerness to innovate. Companies are discovering that, by supporting and promoting diverse products and services, they are gaining benefits that go beyond the optics.

Workforce Diversification: To achieve geographical and business diversification, the next generation of leaders will aim at prioritizing workforce diversity, to boost job growth and create together a multitude of ideas and perspectives, igniting innovation and creativity. In times of increasing disruption and uncertainty, companies need to continue to prioritize diversity and inclusiveness (D&I) for the benefit of their culture — and their bottom line.

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