Alright, ladies and gentlemen, get ready, because we are about to meet the man brewing a new culture, not just kombucha!

Behind every great drink is an even greater idea, and the idea behind SBOOCH came from one unforgettable moment: a first sip of kombucha that sparked a question nobody else had asked in India, why is not this natural, gut-friendly drink widely available on our shelves?

That question ignited a mission, a mission led by a visionary who blends business strategy, discipline, and passion in every bottle. Nirraj Satish Manek spent nearly two decades in corporate leadership roles, shaping strategy and innovation at names like Citibank, HDFC Bank, Edelweiss and H&R Block, before deciding to challenge an entire beverage category right here in India.

But the most exciting part of his journey did not start in a boardroom, it started with a flavour, a feeling, and a promise. Along with his wife, Kajall N. Manek, Nirraj set out to craft something that was not just healthy, but delicious, unmistakably real, and rooted in India’s rich culinary heritage. Today, SBOOCH celebrates the taste of Indian flavours, from Rasam to Koshimbir, all brewed with nothing artificial, no preservatives, and less than 4g of sugar.

Under his leadership, SBOOCH has not just grown, it is made history. Within months of launch, it became an award-winning global contender, winning Best Kombucha at the London Beer Awards 2025, putting India firmly on the worldwide kombucha map.

So please welcome the man who turned probiotics into a movement, the founder and CEO of SBOOCH, a leader, a pioneer, and a true culture-maker… Nirraj Satish Manek!