Akis Evangelidis

Co-Founder
Nothing

Akis Evangelidis is a highly accomplished marketing professional with over a decade of experience in the technology industry. He is currently the Co-Founder and Head of Marketing for Nothing, a London-based start-up that is bringing artistry and passion back into the industry. Nothing, known for building an ecosystem of innovative and connected technology products, released the highly-anticipated Nothing Phone (1) which earned the title of “Innovative Design” in Time’s Best Inventions of 2022. Akis led teams across global markets to reach vital milestones, resulting in successful sales of over one million units of Nothing’s growing ecosystem.  

Before joining Nothing, Akis held key leadership roles at some of the industry’s leading companies, including Vice President of France for OnePlus, where he was responsible for driving the company’s sales and marketing efforts in the region. He also served as Global Campaign Manager for Sony Mobile Communications, where he managed large-scale marketing campaigns and was responsible for increasing brand awareness and revenue growth on a global scale.  

In addition, as a respected thought leader in the technology industry, having spoken at numerous events and conferences, including Web Summit in 2022, where he discussed how Nothing is achieving its competitive edge by engaging with consumer wants first and foremost. In 2021, he was invited to speak at the Founder School at Slush, in Helsinki, as part of the “Builders’ Studio” where he shared his expertise on branding, and how to create a strong brand identity and messaging that resonates with consumers. 

Akis grew up in France, bringing a unique perspective and international experience to his role at Nothing Tech. With his proven track record of driving revenue growth, building successful marketing campaigns, and his leadership experience, Akis is an invaluable asset to the Nothing team and is poised to lead the company to even greater heights. 

About Nothing: 

Nothing is here to make tech fun again. Founded in 2020, their debut smartphone, Phone (1), made Time Magazine’s prestigious “Best Inventions of 2022”. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Nothing’s products are developed in close collaboration with their community, which includes over 8,000 private investors, and are crafted with sustainability at the forefront 

In 2023, the company launched Phone (2) with wide acclaim from community, media and design enthusiasts alike, and exceeded the two million units shipped milestone across their product range. 

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ET Now Global Business Summit 2024

Disruption | Development | Diversification

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The Next Gen: DISRUPTION

Economic Disruption: We live in an era of disruption in which powerful global forces are changing how we live and work. Powerful disruptions are changing our world. The gig economy, remote work, and the sharing economy have disrupted traditional employment models. The new generation is often at the forefront of these economic changes, seeking flexibility and independence in their careers.

Technological Disruption: The new generation is witnessing rapid technological advancements and digital transformation. They are at the forefront of embracing and driving these changes, leading to disruptions in various industries. Examples include the rise of blockchain, artificial intelligence, and the gig economy. Frontier technologies such as the Internet of Things, smart robotics, automation, and artificial intelligence are boosting productivity growth, raising prosperity, and replacing mundane or dangerous tasks. They have the potential to do good across a wide range of domains, from healthcare to education

Cultural Disruption: Social movements and changing cultural norms are disrupting traditional societal structures. The new generation is actively involved in advocating for gender equality, LGBTQ+ rights, and racial justice, challenging the status quo and pushing for more inclusive societies. The connection between resilience, equity and inclusion is widely accepted by policymakers: evidence has shown that creating more equitable and inclusive societies is a crucial part of any economic strategy focused on resilience and recovery.

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The Next Gen: DEVELOPMENT

Skill Development: The new generation places a strong emphasis on personal growth and development. They prioritize continuous learning, self-improvement, and mental well-being. Tools like online courses, self-help apps, and social networks play a significant role in their development journey. It is important to have a conversation about how to begin closing the gap between what our students are learning and what the demands of the workforce will be once they enter. Half of us will need to reskill in the next five years, as the "double disruption" of the economic impacts of the pandemic and increasing automation transforming jobs takes hold.

Sustainable Development: This generation of leaders bears the responsibility of preserving and advancing the legacies of their businesses while actively championing sustainable practices across businesses, governments, local communities, and personal lifestyle changes to secure a brighter future for the planet. Sustainability, the buzzword across the world today, will have to take on a new avatar and become the soul of every organization - business or otherwise. Businesses cannot succeed in societies that fail.

Social Development: The next generation is deeply rooted in creating positive change in society by incorporating CSR, promoting digital literacy, improving access to quality education, and supporting public health initiatives. Smart living is about adapting the fruits of technology through models that are scalable, profitable and, importantly, ecologically and socially more sustainable.

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The Next Gen: DIVERSIFICATION

Geographical Diversification: The prime focus of the new-gen leaders will be on a geographic diversification strategy, either domestically or internationally, aiming to integrate its products and services as a routine in consumers’ lifestyles. This will mitigate the risks associated with regional economic fluctuations. In an interconnected world, diversity, shaped by globalization and technological advances, forms the fabric of modern society.

Business Diversification: The strategic expansion and diversification of businesses with investments in newer business avenues, will enhance the return on investment, reflecting the forward-thinking approach of the next-generation leaders' eagerness to innovate. Companies are discovering that, by supporting and promoting diverse products and services, they are gaining benefits that go beyond the optics.

Workforce Diversification: To achieve geographical and business diversification, the next generation of leaders will aim at prioritizing workforce diversity, to boost job growth and create together a multitude of ideas and perspectives, igniting innovation and creativity. In times of increasing disruption and uncertainty, companies need to continue to prioritize diversity and inclusiveness (D&I) for the benefit of their culture — and their bottom line.

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