Anurita Chopra

CMO
Haleon

Anurita Chopra is a visionary marketing leader with around 22 years of expertise in shaping consumer behavior and driving brand success. As the driving force behind Marketing at Haleon, formerly GSK Consumer Healthcare ISC, she has revolutionized the industry, particularly through her pivotal role in Sensodyne’s remarkable journey in the Indian subcontinent. Anurita’s strategic acumen has not only propelled the growth of iconic brands like Eno, Iodex, Otrivin, and Crocin but also orchestrated the successful entry of Centrum into India in 2022, as part of Haleon’s strategic expansion.  

With a career spanning from her early days at Hindustan Unilever to significant tenures with industry giants like PepsiCo, Nokia, and Philips India, Anurita has consistently demonstrated exceptional leadership and innovation.  

Her groundbreaking marketing strategies have earned her acclaim at prestigious forums such as Cannes, AdClub, and Emvies, setting new standards in creative excellence and impact. Anurita’s expertise extends across diverse marketing channels, from traditional media to digital platforms, community building, social engagement, and large-scale sponsorships.  

Beyond marketing, her holistic understanding of business operations, coupled with cross-functional exposure to sales and product development, underscores her strategic mindset and ability to fuel sustainable business growth. Anurita’s contributions have been recognized through numerous prestigious awards, including being named one of the ‘BW 100 Most Influential Marketing Leaders 2023,’ ‘Impact 50 Most Influential Women 2022 & 2023,’ and ‘StoryBoard18 Marketing Visionary.’ In 2023, she was honored as the ‘Global Marketer of the Year’ at Haleon, solidifying her status as a trailblazer in the industry. 

Outside the boardroom, Anurita finds joy in unwinding with her twins and golden retriever, indulging her passion for travel and aesthetics. Anurita’s unwavering commitment to consumer-centric innovation, coupled with her genuine passion for brands and people, continues to drive Haleon’s success in the dynamic Indian subcontinent market. 

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The Next Gen: DISRUPTION

Economic Disruption: We live in an era of disruption in which powerful global forces are changing how we live and work. Powerful disruptions are changing our world. The gig economy, remote work, and the sharing economy have disrupted traditional employment models. The new generation is often at the forefront of these economic changes, seeking flexibility and independence in their careers.

Technological Disruption: The new generation is witnessing rapid technological advancements and digital transformation. They are at the forefront of embracing and driving these changes, leading to disruptions in various industries. Examples include the rise of blockchain, artificial intelligence, and the gig economy. Frontier technologies such as the Internet of Things, smart robotics, automation, and artificial intelligence are boosting productivity growth, raising prosperity, and replacing mundane or dangerous tasks. They have the potential to do good across a wide range of domains, from healthcare to education

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