Cecilia Oldne

Founding Partner, Visceral Capital. Chairwoman, WICCI's India-EU Business Council. Chief India Representative, Sweden-India Business Council

Chairwoman, WICCI’s India-EU Business Council 
Founding Partner, Visceral Capital 
Chief India Representative, Sweden-India Business Council 

Cecilia is of Swedish origin, based in Mumbai since 2007. She is the Chairwoman of WICCI’s EU-India Business Council. A council connecting EU and India with focus on tech, entrepreneurship, innovation and woman empowerment.  

She is the Founding Partner at Visceral Capital. Visceral Capital is backing India’s 3D ecosystem, spanning experiences, immersive entertainment, game-fi, developers, creators, AI, tools and platforms that are building for the next visceral version of the world’s internet. Visceral Capital is a team of Game Changers, Investors, Super Connectors and Advisors. Their knowledge, experience, and global network keep them attuned to the industry’s shifting landscape. The team trust and support founders by providing capital, strategic guidance, and access to a global network of allies.  

Cecilia is Sweden-India Business Council’s (SIBC) Chief India Representative. SIBC is one of the world’s most active country to country networks and the first choice network in the Sweden India business corridor. SIBC is the secretary to Sweden India Business Leaders’ Roundtable (ISBLRT), co-chaired by Marcus Wallenberg & Baba Kalyani. ISBRLT is an initiative by the respective Prime Ministers, with a aim to further strengthen the ties between Sweden and India. Cecilia also runs Sweden-India Tech Community.   

She is an Angel Investor with focus on tech. Her portfolio includes companies such as Nothing, Mainstreet Marketplace, GetMega, Bigthinx, Terra, Through The Lens Entertainment (TTLE), GoHibe, Felicity, Quidich Innovation Labs, Mash and MirrAR.  
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Cecilia has played a significant role in sparking the Indian Wine Revolution, placing India on the world wine map. Sula Vineyards which she has been instrumental in growing is today India’s largest wine producer with over 50% market share, exporting to 25 countries. With 350,000 visitors last year (in one year!) it is one of the most visited winery in the world. Cecilia is today a shareholder in Sula. 

She is a Founding Advisory Board Member at Girls Club Capital, NYC. With GCC’s Israeli founder Ashmoret Mishal, she advices, mentors & connects female entrepreneurs with the right people.  

This lady is also Amphora Portfolio Management’s Venture Partner for South East Asia & The Nordics. Amphora is a leading fine wine investment firm & a team of fine wine experts with sparkling financial markets backgrounds. With her team, she builds & and manages bespoke fine wine portfolios for collectors, investors and wine enthusiasts.  

Sweden India Tech Community (SITEC) is an initiative under Sweden-India Business Council.  SITEC is a 180 people network (50/50 Sweden/India, 50/50 Men/Women) with representatives from Startup, SMEs, Large Corporates, Academia, Incubators, Media, Government, Investors and Influencers.  

Known for being a “culture architect”, she has been instrumental in the opening of Soho House Mumbai – Asia’s first Soho House.  

Cecilia co-founded Asian Wine Producers Association, to support Asian wineries in their set-up and growth 

 

VISCERAL CAPITAL 

Visceral Capital is backing India’s 3D ecosystem, spanning games, experiences, game-fi, developers, creators, AI, tools and platforms that are building for the next visceral version of the world’s internet.  

The VCs lens is on areas of immersive entertainment, gaming, real-time simulation, and AI. 3D being the ‘Three Dimensional’ world also known as the metaverse and the future of the web. 

Visceral Capital is a team of Game Changers, Investors, Super Connectors and Advisors. Their knowledge, experience, and global network keep them attuned to the industry’s shifting landscape. The team trust and support founders by providing capital, strategic guidance, and access to a global network of allies. 

Games will play a pivotal role in defining how we socialize, play, and work over the next century. The past, present, and future of the industry is powered by visionaries.  

The Next Gen: DISRUPTION

Economic Disruption: We live in an era of disruption in which powerful global forces are changing how we live and work. Powerful disruptions are changing our world. The gig economy, remote work, and the sharing economy have disrupted traditional employment models. The new generation is often at the forefront of these economic changes, seeking flexibility and independence in their careers.

Technological Disruption: The new generation is witnessing rapid technological advancements and digital transformation. They are at the forefront of embracing and driving these changes, leading to disruptions in various industries. Examples include the rise of blockchain, artificial intelligence, and the gig economy. Frontier technologies such as the Internet of Things, smart robotics, automation, and artificial intelligence are boosting productivity growth, raising prosperity, and replacing mundane or dangerous tasks. They have the potential to do good across a wide range of domains, from healthcare to education

Cultural Disruption: Social movements and changing cultural norms are disrupting traditional societal structures. The new generation is actively involved in advocating for gender equality, LGBTQ+ rights, and racial justice, challenging the status quo and pushing for more inclusive societies. The connection between resilience, equity and inclusion is widely accepted by policymakers: evidence has shown that creating more equitable and inclusive societies is a crucial part of any economic strategy focused on resilience and recovery.

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The Next Gen: DEVELOPMENT

Skill Development: The new generation places a strong emphasis on personal growth and development. They prioritize continuous learning, self-improvement, and mental well-being. Tools like online courses, self-help apps, and social networks play a significant role in their development journey. It is important to have a conversation about how to begin closing the gap between what our students are learning and what the demands of the workforce will be once they enter. Half of us will need to reskill in the next five years, as the "double disruption" of the economic impacts of the pandemic and increasing automation transforming jobs takes hold.

Sustainable Development: This generation of leaders bears the responsibility of preserving and advancing the legacies of their businesses while actively championing sustainable practices across businesses, governments, local communities, and personal lifestyle changes to secure a brighter future for the planet. Sustainability, the buzzword across the world today, will have to take on a new avatar and become the soul of every organization - business or otherwise. Businesses cannot succeed in societies that fail.

Social Development: The next generation is deeply rooted in creating positive change in society by incorporating CSR, promoting digital literacy, improving access to quality education, and supporting public health initiatives. Smart living is about adapting the fruits of technology through models that are scalable, profitable and, importantly, ecologically and socially more sustainable.

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The Next Gen: DIVERSIFICATION

Geographical Diversification: The prime focus of the new-gen leaders will be on a geographic diversification strategy, either domestically or internationally, aiming to integrate its products and services as a routine in consumers’ lifestyles. This will mitigate the risks associated with regional economic fluctuations. In an interconnected world, diversity, shaped by globalization and technological advances, forms the fabric of modern society.

Business Diversification: The strategic expansion and diversification of businesses with investments in newer business avenues, will enhance the return on investment, reflecting the forward-thinking approach of the next-generation leaders' eagerness to innovate. Companies are discovering that, by supporting and promoting diverse products and services, they are gaining benefits that go beyond the optics.

Workforce Diversification: To achieve geographical and business diversification, the next generation of leaders will aim at prioritizing workforce diversity, to boost job growth and create together a multitude of ideas and perspectives, igniting innovation and creativity. In times of increasing disruption and uncertainty, companies need to continue to prioritize diversity and inclusiveness (D&I) for the benefit of their culture — and their bottom line.

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